And yes there is a huge difference between hits and visitors. The next question to ask is how relevant is the 93% of all internet traffic originates from a search engine that is often quoted from the 2006 research? Europe is a runner up with 16. Generally, a lower than average conversion rate may indicate issues with accessibility, calls to actions, low quality content, and general disinterest. That was 4,500 people per month vs. The takeaway: Focusing on bringing traffic to your store from Facebook will bring you higher revenues than traffic from Twitter. There are many factors that play a part in each element and every site is very different. We see a huge range of results within subscribers accounts and sometimes they vary hugely within the same industry.
Anything from the ease of navigation, slow page loads, poor aesthetics, low or irrelevant quality content. Back in 2010, outdoor and sporting stores converted less than 0. It hosts sites like The New York Times, Forbes and even the Facebook Blog. Instead of benchmarking yourself against the average, focus on what the top 10% are doing and reverse engineer their efforts. Focus on retaining your customers and bringing them back to your site Visitors who return to e-commerce sites dramatically outperform new visitors. The Rule of Thumb Of course, this is all a cop out.
Share your thoughts in the comments. At the time, HelpEverybodyEveryday was getting about 30 visitors a day. Sure enough, I signed contracts with several folks who had found my website years earlier, and were grateful for the help they found given away free, and remembered me when they were ready to hire help. The remaining 65 percent are unwilling to pay for shipping on online orders. It looks like they are all trying to make money from their site traffic, so their search appearance is huge.
Although events are incredibly important to measuring engagement, events are could be classified as secondary site interactions that are not tied to business objectives. Assume that 75-90% of the comments are spam and you can get an idea of how many comments a site has had since day one. The result goes against Fireclick index findings as well, which show a 6. This metric indicates how compelling and relevant your search results are, and the impact of your improvements to search results. Average Conversion Rates For Top E-commerce Websites The following data shows the top 15 converting online retailers for 2014. Which content are they consuming on my site? For sites that have implemented the QuantCast tags, you get more accurate metrics including visitor demographics, traffic by country, and the split in mobile and desktop traffic. But my point is, at least Google make relevant data available even though we usually don´t win as much money as people who talk about this or websites with apps and so on.
Everyone else was removing those pages. Run your marketing campaigns during the week One of the most surprising findings was that less traffic arrives at e-commerce sites on the weekend compared with during the week. Blog Post Comments Another way to gauge the popularity of a blog is to look at how many comments it gets per post. You might have different goals you are trying to optimize for say, % of visitors who add a product to cart, download a lookbook or fill a contact form, etc. Total Comment Counts Immediately after you comment on a WordPress blog, your browser redirects you to where your comment will show up.
This is close to a 900% increase in conversion rates. If you know that visitors tend to use your website for research but do not convert online, what can you do to? The graphic below will take you through to where you can get that guide. As for unique visitors and pageviews etc. However, my alexa rank is still in the 2 millions. We also update this article regularly as new data becomes available. While many tools available can estimate the number of visitors a website receives, limited software options may.
Not any one metric should be used alone to indicate performance success. All they have to do is navigate to a site, find an item, add it to their shopping cart and successfully finish the. New visitors spend an average of 2 minutes 31 seconds on site compared with 5 minutes 31 seconds for returning visitors. When looking at the number of fans across 4,000 different Facebook pages, we see that the average e-commerce site has between 1 and 500 fans, while only 2 sites in my sample have over a million. At the site level, bounce rate is useful as a general signal of user engagement and the state of content quality, and helps to identify when problems exist on your site. And thanks to my move to , my website. If only two concluded the checkout process under these circumstances full motivation and no fears or objections , it is no wonder that everyday consumers do not convert on the web.
We highly recommend running the same test for your website and examining the results. My Alexa rank is acceptable Aroun 2,000,000. This is the first thing I look at when I visit a site: Alexa tracks stats for everyone who has the Alexa toolbar installed on their browser, which accounts for less than 1% of internet users. Thanks for the list, Nicholas! Time is the most precious resource we have as human beings, and this number shows us how much of their time users are willing to sacrifice for your content. This benchmark varies by industry and will completely depend your business goals and the the intention of your site.